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Badminton

Badminton is becoming a stronger racket sport. The most interesting part of this sport is its simplicity and its faster and more demanding pace than tennis. The increase in searches for badminton rackets and outfits during the year 2023 indicates that badminton will be trending this year.

Impact sports

Sports that also increased their online searches are combat sports: kickboxing, mixed martial arts and karate. These impact sports help relieve stress with high-intensity exercise and are a good option for developing your cardio. They help develop defensive skills and techniques.

Crossfit

Crossfit has been on the rise for a couple of years now thanks to its rapid physical benefits, in fact it’s said that once you start it’s very hard to stop. It is a trendy sport for people who can’t tolerate repetitive and monotonous routines. 

Within fitness, the trend now is for a more personalized and less traditional approach, less cardio and bodybuilding. The focus is more on body analysis and key data about the individual. This is also due to the use of wearable artificial intelligence technology devices, elements that provide the user with more personalized experiences.