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As a result of creating and distributing sport in more than 30 countries, the Jim Sports Group has been developing a solidarity awareness of the importance of sport in our lives.
Respect, commitment, cooperation, teamwork, partnership, responsibility, effort, perseverance These are some of the main values that sport inculcates. In order to promote all these values, in October 2013, the Jim Sports Group gives shape to this spirit of solidarity by creating the HBL Foundation, whose lines of action are based mainly on three areas: