At Jim Sports, we continue to take firm steps in our commitment to grassroots sport. On this occasion, we are announcing the signing of a new technical sponsorship agreement with the Asturias Basketball Federation.

Through this collaboration, we become the official technical sponsor, taking responsibility for equipping both the regional teams and the refereeing community. This agreement allows us to strengthen the presence of the Softee brand in one of the sports with the deepest roots in northern Spain.

Basketball is part of our group’s philosophy, as it represents the origin of our journey and growth as an organization.

This new agreement joins others we have already signed with federations such as the swimming federation (FEGAN) and the Galician basketball federation (FEGABA), consolidating a strategy that will bring our brands to the main courts and competitions across the sporting landscape.

At Jim Sports, we view this agreement very positively and reaffirm our commitment to continuing to support initiatives that promote sport, competition and all the values that come with them.