HBL Foundation

As a result of creating and distributing sport in more than 30 countries, the Jim Sports Group has been developing a solidarity awareness of the importance of sport in our lives.

Respect, commitment, cooperation, teamwork, partnership, responsibility, effort, perseverance These are some of the main values that sport inculcates. In order to promote all these values, in October 2013, the Jim Sports Group gives shape to this spirit of solidarity by creating the HBL Foundation, whose lines of action are based mainly on three areas:

• 1) Sports: through the donation of sports equipment by Jim Sports, and collaboration with sporting events and initiatives of various kinds.

• 2) Educational field: by encouraging education through sport directly and indirectly by providing school materials.

• 3) Food: because food is the basis of development, Jim Sports will channel through the HBL Foundation all its efforts to send non-perishable food to the areas that need it most.